A research based roadmap that guides the destination marketing organization to solutions that will insure the highest return on investment, economic impact and visitor /resident experiences. Our research is holitic and transparent with surveys, focus groups and in person interviews of stakeholders, community leaders, residents, etc.
In-dept analysis of an organization and its ability to accomplish tasks effieciently and effectively. A comparison of costs versus outsput via a time allocaton analysis and successfully completed priorities drives the recommended organizational restructuring, which may involve both the organizaton and its Board of Directors.
A deep dive analysis into the various componetns that comprise/impact a successful destination that generates the highest levels of economic impact, tourism product, return on investmnet and performance at effective and efficient levels.
The delivery is, essentially, a new business plan that is performance based and action orientated.
How a destination management organization and its board conducts buisness and delivers services is the primary focus of this type of study. Overall destination management and fucntionality are evaluated as compared to industry standards and the destination’s competitive set.
Through a variety of research platforms, the return on investment analysis creates a ratio comparison between a destination marketing organization’s expenditures and their ability to increase economic impact via visitor expenditures. This study would involve a visitor profile analysis and a detailed review of budget allocations and expenditures.
Identifying lodging trends, inventory qualtiy, room capacities, revenue yields per time of year, week and day and the occupancy needs are extremely important when allocating resources and implementing strategies.