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A research based roadmap that guides the destination marketing organization to solutions that will insure the highest return on investment, economic impact and visitor /resident experiences. Our research is holistic and transparent with surveys, focus groups and in person interviews of stakeholders, community leaders, residents, etc.
In-depth analysis of an organization and its ability to accomplish tasks efficiently and effectively. A comparison of costs versus output via a time allocation analysis and successfully completed priorities drives the recommended organizational restructuring, which may involve both the organization and its Board of Directors.
A deep dive analysis into the various components that comprise/impact a successful destination that generates the highest levels of economic impact, tourism product, return on investment and performance at effective and efficient levels.
The delivery is, essentially, a new business plan that is performance based and action orientated.
How a destination management organization and its board conducts business and delivers services is the primary focus of this type of study. Overall destination management and fucntionality are evaluated as compared to industry standards and the destination’s competitive set.
A research based action plan that analyzes a destination’s various markets from market share to emerging markets and recommends competitive adjustments. The action plan details specific activities identified by research to move the needle forward on sales and marketing.
A visitor profile is developed through an intensive research effort in order to identify who is coming to a destination, what they are spending, their likes/dislikes, travel party size, satisfaction levels, etc. This research effort will identify visitor trends, tourism product development, need areas and
emerging experiential interests.
A feasibility study evaluates the economic viability and sustainability of a proposed new attraction, hotel, convention center, conference facility or any new facility. This research effort explores the feasibility of a new product based on demand, competition, propensity of client interest, capacities, space needs, rate tolerance, resident/political acceptance and numerous statistical values from an investment perspective.
Through a variety of research platforms, the return on investment analysis creates a ratio comparison between a destination marketing organization’s expenditures and their ability to increase economic impact via visitor expenditures. This study would involve a visitor profile analysis and a detailed review of budget allocations and expenditures.
This level of economic impact research takes the return on investment and translates it into highly credible economic impact via the IMPLAN software platform. At the end of this research effort, the destination organization will know its impact on the local, regional and State economies per 536 sectors of the economy. This is the gold standard of economic impact analysis.
Destination Services will dissect the operations of a convention center in order to identify expenditures and the appropriateness of those expenses to the overall operations, sales performance/effectiveness, needs, client satisfaction, community/city/bureau relationships and many more data points that impact success. Recommendatons for improvement, if needed, are provided along with a detailed report.
Identifying lodging trends, inventory quality, room capacities, revenue yields per time of year, week and day and the occupancy needs are extremely important when allocating resources and implementing strategies.