Mount Airy, NC-Hotel/Convention Center Feasibility Study & Destination Vision Plan

The City of Mt. Airy purchased an abandoned garment mill located two blocks from the downtown Main Street with the thought of redevelopment. With the Andy Griffith /Mayberry brand beginning to reach its peak life cycle, the City is seeking a new complementary brand as well as new market segments. Destination Services and Young Strategies were contracted to determine the market feasibility for a hotel and convention/meeting facility. The potential markets and facility size were determined along with the economic /business impacts on the community. In addition to the hotel and meeting facility component, a destination vision plan was executed in order to determine the marketing and sales strategies that will move Mount Airy’s tourism industry to the next level of economic viability.

Reference Contact

Jessica Icenhour Roberts
Director of Tourism and Marketing
Greater Mount Airy Chamber of Commerce Tourism Partnership of Surry County
200 N. Main Street
Mount Airy, NC 27030
phone: 336-786-6116