Inn On The Lake

Nature of the Assignment

​The Inn on the Lake wishes to conduct a feasibility study for the new property development that reflects the ability to attract tourism from outside of the Economic Development Region that includes Ontario County. The client wishes to establish the total economic impacts of the new property; direct, indirect and induced. The research assessed the demand for the new property from leisure visitors via databases provided by both the Inn on the Lake and the Finger Lakes Visitors Connection. Secondly, Destination Services assessed the market demand characteristics for the new property from a tourism perspective. This analysis was conducted via an online survey of past guests, a review of regional tourism statistics and a survey being currently executed by the Finger Lakes Visitors Connection.

Proposed Project

The new Inn on the Lake is described as “a premier boutique inn and waterfront” destination. The vision for the property is to create a beautiful modern waterfront inn featuring world class facilities and amenities that respond to the growing demand for authentic and personalized travel, recreation and special event experiences that exemplify the region’s best.

The new boutique hotel, conference and event center will encompass 100,000 square feet and three structures. Pathways and covered/uncovered walkways will connect both the Inn buildings and the New York Kitchen. The 123 guest rooms will be located in the main building and the “Creekside Building”. The main building of the new Inn on the Lake will house a library lounge, a restaurant lounge, restaurant and three meeting rooms that can be configured to accommodate usage. These meeting rooms offer the flexibility of being joined as one or separated as needed. Additionally, the 5,800 square feet Event Barn will have the ability to house upwards of 500 guests for large 6 conferences and events being held on the property.

Conclusions

The survey research indicates that the new Inn on the Lake will secure significant business from its current guests. It further substantiates the level of interest in the new facility, its amenities and the potential for meeting/event business as well as anticipated expenditure levels. As a new boutique facility in the market with the proposed amenities and finishes will certainly attract new market interest. The demand for quality meeting and event space within the County will certainly benefit the Inn on the Lake with its proposed 500-person barn facility.

As a destination, Canandaigua will grow its tourism impact as the Inn on the Lake attracts more group business and upscale visitors. It is also anticipated that this level of project will encourage further economic activity as visitor orientated businesses are created to serve visitor demand and interests.