Research Methodology
Best Practices
Destination Marketing Association International is the major international association for destination marketing professionals. DMAI is the leader in developing credible research efforts for the industry. This organization is supported, in part, by the DMAI Foundation.
Destination Services is a member of the DMAI Research Committee in a volunteer capacity. This committee reviews and recommends to the Foundation Board potential research projects for their consideration. Most recently, the Committee developed a Best Practices document for research methodology to be employed by destination marketing organizations.
